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Luigi Piromalli
SEO • Data • Monetization
ACTIVE SINCE 2008

SEO and monetization for competitive markets.

Since 2008, I have built and managed websites in betting, casino, crypto, finance and banking. My work covers SEO architecture, content organization, data measurement and monetization across languages and markets. The portfolio presents the sites I operate; traffic and revenue figures remain private.

proprietary websites 88 websites international SEO risk management
For project enquiries, include the website and the scope of work.

Experience and portfolio

The portfolio includes 88 proprietary websites across several sectors, countries and languages. I have worked in SEO, acquisition and monetization since 2008. The published overview identifies the websites and their target markets; traffic, revenue and commercial agreements remain private.

2008
Active in SEO, acquisition and monetization since 2008.
88
Proprietary websites listed in the portfolio.
4+
Main sectors: betting, casino, crypto, finance and related areas.
INTL
Websites managed across multiple countries and languages.

Areas of work

Site architecture, measurement and monetization are developed together, taking account of each market, its competition and its operating constraints.

Architecture

Information architecture, topic organization, structured data and internal links that support site navigation and maintenance.

Focus: crawlability, indexing and topic coverage.

Measurement

I check event tracking, conversion data and attribution before using them to evaluate acquisition or revenue.

Focus: consistent, verifiable measurement.

Monetization

I review user journeys, destination links and conversion performance to identify where traffic produces revenue and where it is lost.

Focus: conversion performance and revenue per visit.

Operating principles

Method

Measure • Improve • Expand

I define objectives, verify measurement and assess changes against comparable data. Expansion follows evidence of useful results, not traffic volume alone.

  • Measure: define indicators and verify data collection
  • Improve: revise content, navigation and conversion paths
  • Expand: extend validated processes with documented controls
Constraints

Risk management

In regulated markets, site operations must account for local restrictions, commercial disclosures and applicable conditions. These requirements inform both content and acquisition decisions.

  • Clear separation of informational vs commercial intent
  • Verifiable claims and consistent wording
  • Documented decisions and reviewable reports

Contact

For projects and professional enquiries, contact me by email or Telegram.